There are dozens of platforms for social media marketing, such as:
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTube
- Pinterest
- Snapchat, etc.
The following factors determine which platform(s) would work best for you:
- Your business goals
- Nature of your business (B2B/B2C)
- Your core target audience and their demographics
- Your audience’s preferred social media platform
- Campaign objectives (brand awareness, lead generation, etc.)
For instance, LinkedIn would be the perfect platform for a B2B business as the platform has more than 30 million business accounts. Furthermore, Instagram and Snapchat would be ideal for targeting the 18-35 demographic, while Facebook would be apt for the 45 years & above demographic. In addition, almost 80% of Pinterest users are women, which makes the platform suitable for marketing women-oriented products.
Get in touch with our social media company Los Angeles, and we’ll help you create the perfect mix of marketing channels for your marketing and advertising.